Monsieur la Fleur for WAWR.

May 2026

Why are we running?

For private run club Why are we running? “WAWR.” whose name is the question every runner who has exceeded their body’s threshold, as runners often do, asks. We designed a race-day performance shirt, debuting at the Birmingham Half Marathon. 

We wanted to approach the familiar question “Why am I doing this?” usually laced with exhaustion and doubt, with light humour.

Available exclusively to WAWR. members.