We believe being a man is not measured by silence, stoicism, or anger.

We believe a man can cry, laugh, feel lost, feel joy, feel nothing and still be a man.

We believe colour has no gender. Black. Sunshine yellow. Lilac. Burgundy. Pink. All of it.

We believe a man can love roses as much as wood, lavender as much as leather, jasmine as much as musk.

We believe giving flowers, or receiving them, makes you no less of a man.

We believe men should smell unforgettable. Sweet, soft, sacred, spicy, not just alright.

We believe feminism is not a threat to masculinity.
We believe standing beside women does not strip men of strength. It proves it.

We believe self-care is not vanity.
Mirror-checks and moisturising are rituals, not weaknesses.
We believe Journaling is as manly as can be.
And sometimes, zero beer is the strongest choice.

We believe life is art and craftsmanship an art-form that should be unhurried.

We believe the fullest man is the man in bloom.